Shooting commercials can be fun.

Today's shoot certainly was, anyway. It probably helps that both of the folks that I was working with are fun people, and the talent was fun too. I know this will not always be the case, though, so I am ready for the less fun commercial shoots to happen in the future. This shoot was almost entirely at our discretion as well, and I am sure that played a huge part in the fun factor of it. Flexibility is definitely a desirable feature of any creative endeavor!