Selling ideas.

It seems to be a craft almost purely based on presentation. Ideas themselves can often elicit their own passage into the enthusiasm of a potential buyer... but I tend to think it is the sugar-coating offered by their purveyor that really gives it wheels. Sometimes it's simplicity and directness. Sometimes it's flash and form(with a little alliterative sparkle). It might be the best, however, when the combination of substance and style carry equal share of the fuel. Even that assumption could be wrong... but it does feel at least somewhat right.