Building a commercial.

I don't think it's a super secret thing that I've long thought commercial work could be fun. They are a different kind of storytelling art that happen to incorporate an incredible number of disciplines that I thoroughly enjoy. And the more I work on them(which hasn't been very much, mind you) the more I grow to appreciate them. Selling one or two strong ideas, narratively or otherwise, packaged up in a succinct, thought-provoking manner capped off with a simple, sometimes sublime call to action is definitely a challenge. I recently read a quote that somewhat reflects a quality of commercials that I have truly grown to appreciate. Written in an apology letter to a friend, the great Abraham Lincoln - "I'm sorry I could not have written a shorter letter, but I didn't have the time." Essentially, only put into it what is necessary and clearly communicates what needs communicating. My tendency is to wax thoroughly which is sometimes unnecessary. I would much prefer to operate as simply and efficiently as possible... such is a goal in my life I am working very hard to achieve.